In September, Diageo was granted an injunction to stop the sale of Deutsch Family Wine & Spirits’ Redemption whiskey after a jury in June declined to award Diageo any of the $21 million in damages it sought but ruled that the bottle design diluted the Bulleit trademark.ĭeutsch Family Wine & Spirits filed a motion to suspend the injunction order, but it was denied by the US Court of Appeals for the Second Circuit this week. Redemption, whose bottle design Diageo believes is unacceptably similar to that of its brand Bulleit, has been ordered to immediately halt the sale, advertising and promoting of its range in its current packaging. Redemption Whiskey will be forced to stop selling its products in their current packaging after losing a legal battle against Diageo and its brand, Bulleit.Īgainst spirits Goliath Diageo, the David that is Redemption Whiskey wasn’t able to emerge victorious in a legal battle that spanned months.
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